Reputation Risk Management: A Qualitative Analysis of the Quest for Truth in the Face of Review Fraud

As the popularity of online reviews has grown, so has the problem of fraudulent reviews. Multifamily operators have leveraged reviews to enhance placement in search engine results and attract potential renters. However, review fraud and deceptive review cultivation practices threaten the integrity of these reviews, leading to misguided rental decisions, resident dissatisfaction, and reputational damage.