Ready Set… Respond! [Ep. 12: Online Reviews: What Matters Most]

We’re back for the first episode of Ready, Set…Respond in 2024, and our host and Director of Client Performance, Carla Alicea, joined featured guest, Lia Nichole Smith, to discuss the power of online reviews. In the 2024 Biennial Online Renter Study, thousands of renters across the country were asked to rank the elements of an online review in order of importance. This session ranked the Top 10 from a renter’s perspective and challenged the false narrative that “it’s all about the stars.”

Multifamily Chronicles

In this episode, Lia and Carla spoke with Adrian Danila of Multifamily X Podcasts about the SatisFacts Online Renter Study and the insights this biennial study provides to the multifamily industry. They discussed key data on trending topics including: renter perception on fee transparency, the growing influence of social media, the value of review authenticity, and how digital information and technology play a crucial role in resident satisfaction or dissatisfaction.