The Marketing Show with Matthew Kilmurry, Carla J. Alicea, & Lia Nichole Smith

In this episode, Carla and Lia explain the differences between zero-party, first-party, second-party, and third-party data with Matthew Kilmurry of Apartment Geofencing, and discuss when multifamily properties can utilize each type to achieve their goals.

Unlocking Multifamily Insights: Collective Conversations

In this episode, Lia Nichole Smith spoke with Mike Brewer about the SatisFacts Biennial Online Renter Study. They explored multifamily insights, the evolution of renter behaviors, the impact of online reviews, and the future of apartment living – unveiling the shifts in the multifamily industry and offering a glimpse into predictors of what’s coming next.

Multifamily Chronicles

In this episode, Lia and Carla spoke with Adrian Danila of Multifamily X Podcasts about the SatisFacts Online Renter Study and the insights this biennial study provides to the multifamily industry. They discussed key data on trending topics including: renter perception on fee transparency, the growing influence of social media, the value of review authenticity, and how digital information and technology play a crucial role in resident satisfaction or dissatisfaction.