Tag Archives: Ready, Set…Respond Series

We’re back for the first episode of Ready, Set…Respond in 2024, and our host and Director of Client Performance, Carla Alicea, joined featured guest, Lia Nichole Smith, to discuss the power of online reviews. In the 2024 Biennial Online Renter Study, thousands of renters across the country were asked to rank the elements of an online review in order of importance. This session ranked the Top 10 from a renter’s perspective and challenged the false narrative that “it’s all about the stars.”

In the final episode of Ready, Set…Respond for 2023, our host and Director of Client Performance, Carla Alicea, joined featured guest, Stacey Feeney, Founder and Creative Director of Zipcode Creative. They discussed the breakdown of apartment brand guidelines, including: logo usage, typography, design elements, photography, iconography, and illustrations. Stacey provided free resources for finding imagery, fonts, and color pairing. Additionally the episode offered great examples for how to use your brand elements to target your audience and capture the vibe of your brand.

In the tenth episode of our monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, joined featured guest, Mark Lacey, a well-respected industry leader and VP of Sales for Contract Carpet Corporation. They discussed the Power of Gratitude. The episode provided wisdom from years of experience on how to incorporate gratitude and kindness into your daily personal life as well as in the workplace. The session provided valuable insights including: the PAUSE method, 12 tips for creating a harmonious resident experience, 12 tips for creating a hormonious employee experience, as well as free resources for promoting gratitude and kindness to improve relationships with employees and customers.

In the ninth episode of our monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, joined featured guest: Shawn Thornton, a seasoned Risk Management Professional. They discussed the statistics around the leading causes behind residential building fires and their significant impact on losses, proactive strategies for enhancing awareness and preventing fire incidents, and provided free resources to help spread fire safety awareness to residents and employees.

In the eighth episode of our monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, joined featured guest: Maria Pietroforte, a Leadership Coach, Keynote Speaker, Trainer, and Multifamily Consultant. They discussed top resident renewal drivers, expert tips for enhancing resident communication, perception of value, and sense of community to drive resident referrals and retention.

In the seventh episode of our free monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, joined featured guest: Jason Kae, author of “Journey to a Rainforest Team Culture: A Leadership Story About Fostering Employee Satisfaction and Engagement.” They discussed concepts from his new book about the complexities of intrapreneurship, balancing human development with profitability, and the potential impact the rainforest team culture leadership framework could have on their own leadership journey.

In the sixth episode of our free monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, and our featured guest: Victoria Cowart, Director of Education & Outreach at PetScreening, CPM, and NAAEI Faculty, discussed the definitions and distinctions between service animals, support animals, and comfort animals, the importance of aligning the industry’s definition of a pet-friendly community with the expectations of prospective residents, and statistics that demonstrate longer tenant stays, increased rental demand, and the potential for higher revenue by catering to pet owners.

In the fifth episode of our free monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, and our featured guest: Lia Nichole Smith, a national speaker and multifamily influencer recipient, discussed data driven strategies for attracting future renters by using operational data to influence marketing strategies.

In the fourth episode of our free monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, and our featured guest: Valerie M. Sargent, a national speaker and Emotional Intelligence Strategist, discuss the power of emotional intelligence in leadership and how emotional intelligence can affect mental health.

Hear Heath Hallada and Richard Bates educate on multifamily recycling and waste management and provide resources for how to proactively manage them in your communities.