Author Archives: Jessica Lee

In the sixth episode of our free monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, and our featured guest: Victoria Cowart, Director of Education & Outreach at PetScreening, CPM, and NAAEI Faculty, discussed the definitions and distinctions between service animals, support animals, and comfort animals, the importance of aligning the industry’s definition of a pet-friendly community with the expectations of prospective residents, and statistics that demonstrate longer tenant stays, increased rental demand, and the potential for higher revenue by catering to pet owners.

In the fifth episode of our free monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, and our featured guest: Lia Nichole Smith, a national speaker and multifamily influencer recipient, discussed data driven strategies for attracting future renters by using operational data to influence marketing strategies.

In the fourth episode of our free monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, and our featured guest: Valerie M. Sargent, a national speaker and Emotional Intelligence Strategist, discuss the power of emotional intelligence in leadership and how emotional intelligence can affect mental health.

Hear Heath Hallada and Richard Bates educate on multifamily recycling and waste management and provide resources for how to proactively manage them in your communities.