Ready, Set… Respond! [Ep. 17: Network to Succeed: Mastering Professional Networking in Multifamily]

In Episode 17 of Ready, Set…Respond!, SVP of National Sales at ResidentRadius, Gabriella “Gabe” Jones alongside our Director of Research & Performance and host, Carla Alicea discussed six tips for building and maintaining professional connections in multifamily by defining goals, engaging on social media, attending networking events, creating value, active listening, and follow up.

Reputation Risk Management: A Qualitative Analysis of the Quest for Truth in the Face of Review Fraud

As the popularity of online reviews has grown, so has the problem of fraudulent reviews. Multifamily operators have leveraged reviews to enhance placement in search engine results and attract potential renters. However, review fraud and deceptive review cultivation practices threaten the integrity of these reviews, leading to misguided rental decisions, resident dissatisfaction, and reputational damage.

New HUD Rules & FTC Updates: Is Your Reputation at Risk?

“New HUD Rules and FTC Updates: Is Your Reputation at Risk?” featured Attorney with Hudson Cook LLC, Jay Harris. Jay shared expert advice regarding the rules and guidelines from the FTC & HUD on review cultivation and social media and marketing content. He highlighted FTC review endorsement guidelines, review suppression enforcement, proposed FTC trade rules, and fair housing & marketing AI guidance.

The Marketing Show with Matthew Kilmurry, Carla J. Alicea, & Lia Nichole Smith

In this episode, Carla and Lia explain the differences between zero-party, first-party, second-party, and third-party data with Matthew Kilmurry of Apartment Geofencing, and discuss when multifamily properties can utilize each type to achieve their goals.